Australian Tender Writers

Win More Tenders With Writers Who Know How Evaluators Score Them

We make sure your tenders hit the mark because we know intimately what counts

Sue Findlay, founder of BidBuddy, Perth tender writing consultancy

so why bidbuddy?

Why Bidbuddy wins where others assemble

BidBuddy is led by Sue Findlay, a former Director of WA Government Procurement and co-owner of Procurement Associates, a procurement consultancy (the "buyer side" of tendering).

Most tender help rearranges your words and hopes for the best. We start from the other side of the table. Sue Findlay spent years as a Procurement Specialist, deciding which submissions scored and which fell short.

This means we know exactly how evaluators read, score, and compare bids, and we build yours to win points on every criterion. Our team pairs that procurement experience with trained persuasion technique, so your capability comes through clearly and convincingly.

23+ Years Experience
~80% Won
100% Client Satisfaction
2300+ Tenders Submitted
Any Location Any Industry Local, State & Federal Governments Not for Profits Mining / Oil & Gas /Resources Industrial / Transport & Logistics ICT Human & Professional Services Construction Defence
Any Location Any Industry Local, State & Federal Governments Not for Profits Mining / Oil & Gas /Resources Industrial / Transport & Logistics ICT Human & Professional Services Construction Defence
Any Location Any Industry Local, State & Federal Governments Not for Profits Mining / Oil & Gas /Resources Industrial / Transport & Logistics ICT Human & Professional Services Construction Defence
Any Location Any Industry Local, State & Federal Governments Not for Profits Mining / Oil & Gas /Resources Industrial / Transport & Logistics ICT Human & Professional Services Construction Defence

What Clients Love About Bidbuddy

In their own words.

When we ask clients what they particularly liked about working with BidBuddy, here's what they have told us.

We are very appreciative for the upmost support and guidance that Sue and the team at BidBuddy provided us with our first tender submission. The team were consistently prompt to respond to any of our questions, are highly knowledgeable and professional, thorough, collaborative and easy to communicate with. Engaging with BidBuddy made the entire process far more manageable and less stressful for our small business.

RA
Rhys & Amber
First tender submission

Engaging with Sue was an absolute pleasure — she's so kind, easy to communicate with, and genuinely supportive throughout the process. Her calm and professional approach made everything feel manageable, and her team were instrumental in helping me bring the tender together under pressure.

J
Jahdai
First-time tenderer

How simple the process was — it took a load off my shoulders so I could get on with other things.

MO
Michael O'Grady
Last-minute tender turnaround

The reach element. Very happy with the final work and the capture of concepts to tighten our offering. It is forcing us to think deeper and ahead.

SM
Shane Mauger
Ongoing bid management client

Friendly and easy to deal with — don't make us feel like we are idiots :)

TC
Tricia Corry-Thomas
Verified feedback

Putting skin in the game, and sharing the risk — if we win the project there is an upside for everyone.

BD
Bruce Dewar
Business tender writing

The clarity and confidence in responses that we could instantly trust.

M
Matthew
Complex tender support

Relaxed but to the point communication.

NP
Naddia Pinnington
2-day emergency tender

Sue is a Star!

D
Danny
Local Government tender

Knowledge of the procurement process.

A
Andrew
Procurement expertise

Speed and communication.

JS
Jared Sims
Long-term client

Speed & efficiency.

DA
Dave Alexander
Short-deadline submission

Easy to deal with.

JC
Joe Carriera
Verified feedback

Communication and timeliness.

IC
Ian Creagh
Government tender submission

Very helpful and friendly team with a quick turnaround.

AS
Adam Saunders
Verified feedback

Ease of communication and collaboration.

CW
Craig Wall
Verified feedback

Knowledge of work and leadership.

KG
Keolopile Gaborone
Verified feedback
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Person writing in a notebook at a desk.

WE DON'T JUST WRITE. WE POSITION YOU TO WIN.

We strategise, influence, and position you for tendering success

Before we write a word, we work out what this specific evaluator needs to see, where your competitors are strong, and how to frame your capability so it scores.

Then we write it in language that persuades. Strategy first, words second.

WHAT'S OUR GOAL?

Our goal is simple: help you win.


Nobody can promise a win the moment you hit submit, and anyone who does is not being straight with you.

What we can promise is the preparation that makes the difference: a submission built around what evaluators score, backed by 30+ years of knowing what that looks like.

Our insights become your advantage. We write you better words.

Ready to give your next bid its best chance?

Let's talk about the tender in front of you, with no obligation and no pressure. You will leave the call knowing exactly where you stand and what winning would take.

Book an Obligation Free Call Today

Have you ever written a tender for [XYZ] industry?

Yes, almost certainly — and if we haven't, it doesn't matter. We have written successful tenders across health, construction, resources, government, industrial services, facilities management, ICT, aged care, hospitality, security, and more. Our international experience extends across a number of countries. The deeper truth is that industry experience matters less than you think. The evaluation criteria are common across all industries, and the structure and format of responses follows the same principles regardless of sector. We extract the technical detail from you and translate it into responses that sell your business to the specific buyer. - Evaluation frameworks are consistent across industries - Technical content comes from you — our job is positioning it - We have written winning tenders across virtually every Australian sector - If your industry is genuinely niche, we'll tell you upfront

How can you help us?

We provide end-to-end tender support — from strategy through to submission. We can coach you, write the whole response, or review and clean up a document you've drafted yourself. Where the opportunity doesn't justify the investment, we'll tell you and point you to our free course instead. - Go/no-bid assessment and strategy development - Win theme development and value proposition definition - Full tender response writing and bid management - Review and quality assurance of your own draft - Post-submission support including clarification responses If you'd prefer to talk it through first, book a free, no-strings-attached consultation.

How long does it take to write a tender response?

A standard tender takes BidBuddy between 30 and 40 hours of production time. Complex state or federal tenders with detailed methodologies, multiple evaluation criteria, or mandatory technical attachments take considerably longer. Our golden rule is that the final version is ready three business days before the closing date — allowing time for a final check, formatting, and submission without last-minute panic. - Simple local government RFQ: 15-25 hours - Standard service tender: 30-40 hours - Complex multi-criteria government tender: 50-80+ hours - Short deadline? Contact us — we work nights and weekends

What is the difference between a bid manager and a tender writer?

A tender writer produces the written content. A bid manager runs the production process end to end. Bid management covers coordinating contributors, tracking compliance against mandatory requirements, managing the timeline, chasing late content, and ensuring everything is submission-ready on time. On most BidBuddy engagements, Sue Findlay does both. - Tender writer: criteria responses, capability statements, methodology sections, cover letter - Bid manager: task list, compliance checklist, contributor coordination, deadline management - BidBuddy provides both as standard on every engagement - For large complex bids, dedicated bid management can be scoped separately

How do I know if my tender is competitive before I submit?

Use our free bid/no-bid calculator to assess your position before investing time and money in a response. The key factors to evaluate honestly are: whether you meet every mandatory requirement, your capability match against the specified criteria, whether an incumbent has a strong advantage, and whether the contract value justifies your bid cost. - Check mandatory compliance requirements first — if you can't meet them, don't bid - Assess incumbent advantage honestly: it's real and it matters - Calculate bid cost vs expected contract value using our calculator - Book a free consultation for a human opinion on your specific opportunity

What questions should I ask a tender writer before hiring them?

The five most important questions are about win rate, procurement experience, process, pricing model, and who actually does the writing. Most businesses choose on price. Price is the wrong filter — a cheap writer who produces a mediocre response costs you the contract. For the full list of ten questions and what a credible answer looks like for each, see our guide: How to Choose a Tender Writer in Australia. - What is your win rate and how do you measure it? - Have you worked in procurement or evaluated tenders yourself? - Is your pricing fixed or hourly? - Who will actually write my tender — you or a junior writer? - Do you use AI tools to generate responses?

How do I engage a good tender consultant?

Ask around to see who other businesses in your sector use. Talk to them. Select the one you feel most confident in. You can't ask for samples of their work — confidentiality prevents it. But you can read their Google reviews, check their LinkedIn, and look at their own website. If their website is boring, lifeless, and generic, their tenders probably are too. - Win rate: ask for it and ask how it's measured - References: ask for clients in a similar industry or tender type - Process: ask them to walk you through their approach - Pricing: fixed fee is safer than hourly You can check out our actual client feedback here.

Can't I just use ChatGPT or Claude?

We've tested ChatGPT and other large language models. Here's our honest answer. AI is useful for one thing in a tender context: getting started when you have no idea what to write. It gives you a structure, and it proofreads reasonably well. But to suggest it can write laser-focused, persuasive content specifically about your business is a dangerous assumption. - AI cannot understand what an evaluator is incentivised to score - It cannot create genuinely new positioning — it repurposes what already exists on the web - It doesn't know your business, only what you've typed into the prompt - Government evaluators are increasingly trained to identify and discount AI-generated responses For a full comparison, see our guide: AI Tender Writing vs Human Experts.

What do you charge?

You get what you pay for in this industry. A cheap quote means a cheap result - less time spent, less expertise, more AI, more outsourcing to offshore contractors. The trouble is, you won't know the quality of the work you get done until it is too late and didn't land. BidBuddy operates on a fixed-fee model, quoted after reviewing your tender documents. We don't give prices over the phone, and we don't quote jobs unseen. Professional tender writing costs in Australia depend on complexity, length, and the number of evaluation criteria. If you want a ballpark figure before we talk, use our bid budget calculator.

Help, I was writing it myself and I've run out of time. Can you help me?

Almost certainly yes — short notice is rarely a problem for BidBuddy. A quality tender takes 30 to 40 hours of production time at minimum. But we work as a team, we specialise in fast turnarounds, and we regularly work nights, weekends, and public holidays to get responses in on time. - Contact us immediately with the closing date and the documents - We'll assess whether the timeline is viable before committing - Partial help is also an option: we can review and fix your draft rather than start from scratch - We've rescued tenders with 48 hours to go

It's a lot of money for something I may not win

That's a fair concern - and the honest answer is that sometimes you're right and you shouldn't bid. Use our bid/no-bid calculator to assess your chances before spending money. If you don't have a genuine story to tell and a realistic chance of winning, we'll tell you. We don't take on clients we don't believe can win. - Calculate expected return vs bid cost before deciding - A lost tender costs you the time to write it plus the contract value - Professional help improves your probability - but it can't manufacture a story that isn't there - Do talk to us about flexible arrangements if budget is a constraint

Do you find tenders for us?

We can, for a fee. If that doesn't suit, we recommend our partners at Australian Tenders — they aggregate opportunities across all levels of Australian government and the private sector. Sign up for a $100 discount to get started, and come back to us when you find an opportunity worth pursuing.

Can you help us with a Government tender?

Absolutely — local, state, and federal government tenders are a BidBuddy specialty. Our founder Sue Findlay spent years as a Director in the WA Government Procurement Division, evaluating the very submissions that businesses were submitting. We understand the meaning behind the questions, the culture of government evaluation panels, and what it takes to score above the midpoint on every criterion. - Local government: panels, standing offer contracts, RFQs and RFTs - State government: whole-of-government contracts, department and agency tenders - Federal government: AusTender responses, Commonwealth Procurement Rules compliance For more on what makes government tender writing different, see our dedicated page: Government Tender Writing.

I want to start tendering as a new business. Can you help?

Yes — and the best place to start is our free course, not an expensive consultant. Our free tender writing course covers everything from finding opportunities to writing and submitting your first response. Seven lessons, under two hours, led by Sue Findlay. Once you've done that, you'll have a much clearer sense of whether you need professional help or can manage yourself. - Free course: seven lessons, under two hours, completely free - Covers: finding tenders, bid/no-bid decisions, writing criteria responses, submission - Use our bid budget calculator to assess whether professional help is justified - Book a free consultation when you're ready to talk about a specific opportunity

How do you calculate your "Win Rate".

There are some crazy figures being quoted out there. We calculate a win rate as the number of tenders that were shortlisted or won in a year, divided by the number we wrote and were submitted. Panels boost the win rate because it is easier to get onto a panel, and large, complex federal government tenders dilute it, because those are usually won by a few nationally based proponents in a heavily contested field. Because not every client tells us how they went, our figure is an honest best-effort estimate based on what we are told or find out on our own. Be alert to BS, nobody external can control the evaluation process. Decisions are made that often beggar belief. The best price/best tender doesn't always win. Sometimes the decision is based on criteria our clients just can't ever meet.

How much in dollar value have you won?

No idea. Don't care. Let's unpack why. Panels are a hunting license and a schedule of rates. No fixed estimate there. Many term contracts are likewise "no guarantee of work" and a schedule of rates. No dollar value there either. To work that figure out, honestly, we would have to dive into our clients' pricing and estimate each contract's value. Does a panel contract worth an estimated $10m with 5 panel members get counted as $10m, $2m or some other figure? We have no control over how much our clients make in any contract, which may or may not get extended, so we don't bother trying as it doesn't really mean anything. We do, however, keep count of how many tender responses we have written and submitted. Over the years it is a large figure. But again, meaningless except as a proxy for experience.

frequently asked questions

See some of our most commonly asked questions about tender writing.


Have more questions for us?

Feel free to reach out directly! Our team at BidBuddy is here to assist you with any queries you may have. Whether it’s about our services, how we operate, or specific details about a bid, we’re more than happy to help. Contact us via phone, email, or through our website, and we’ll get back to you as soon as possible. Your satisfaction is our priority!

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