Suzanne Findlay

Sue Findlay has written tender responses since 2003 and founded BidBuddy in 2013. Before that, she sat on government evaluation panels, scoring bids from the buyer's side — the vantage point that still shapes how she writes today. Over more than 20 years, she has helped Australian SMEs win local, state, and federal contracts, with clients achieving an 80%+ win rate. She also co-directs Procurement Associates with Barb Rebola, keeping her close to live procurement practice, not just theory.

1 post Perth, Australia

Posts

A group of people clinking wine glasses in a toast.

What is "Win Rate" and how is it calculated?

A plain-English guide to what win rate means, how to calculate it, and why "98.5% success rate" claims are usually a redefinition rather than a result. Includes the two win rates worth tracking, the denominator trap, and the levers you actually control.

Aug 5, 2026